National Survey on Meteorological Products and Services 2007

The Weather and Environmental Services (WES) Board of Environment Canada has a mandate to provide Canadians with world class meteorological and environmental information, predictions and services to ensure safety, ecosystem sustainability and enhanced economic activity. In 1997 and 2002, the MSC conducted national public opinion surveys to assess Canadians’ needs, usage, satisfaction and expectations concerning the weather products and services it provides. In spring 2007, the WES Board commissioned EKOS Research Associates Inc. to conduct another survey, to measure the public’s satisfaction with certain of its products and services (including “weatheroffice” and Weatheradio Canada) and determine what additional meteorological products and services the public wants. The methodology for this study involved conducting a 20-minute telephone survey with some 4,100 respondents drawn from the general Canadian population. The sample included all provinces and territories and was administered in English and French.