Response options: Much less harmful than cigarettes, Somewhat less harmful than cigarettes, About the same as cigarettes, Somewhat more harmful than cigarettes, Much more harmful than cigarettes, Valid skip, Don't know, Refusal, Not stated
Response options: Focus on making a profit, paying taxes and providing employm, Do all this in ways that set higher ethical standards, going, Operate somewhere between these two points of view, Other (Specify), Have no/very low expectations of companies, DK/NA, 8